franks hub / cv

Profile

Marketing lead for IT hardware with more than 30 years in the industry and 16 years at LG Electronics. I run IT Solutions marketing for Germany, Austria and Switzerland: campaigns, media budgets, reseller and partner programmes, awards and the data behind all of it.

My background is unusually broad — retail, purchasing, product management, channel marketing and EMEA roles — so I know what a campaign has to achieve on the shelf, in the channel and in the numbers. These days I build a lot of that into tools myself, with Python, Salesforce and AI.

33years in IT hardware
16years at LG Electronics
DACHmarket responsibility
3partner programmes launched
Campaign management Media planning & budgets B2B & reseller marketing PR & test awards Price & market monitoring Team lead Data & AI automation

Experience

LG Electronics Deutschland GmbH
Since 2010 · Willich, Ratingen, Eschborn

  1. Head of Marketing IT Solutions DACH

    Current 2018 – today
    IT Solutions · monitors and IT products · Germany, Austria, Switzerland

    Back at the head of IT Solutions marketing after the interim role in consumer electronics — responsible for strategy, budget and execution across all marketing channels.

    • Campaign management and media planning: online, retail media, Amazon Advertising, in-store
    • B2B and reseller marketing: partner programmes, coop funds and joint campaigns with distributors
    • PR and test-award marketing (CMR award tracking) for the monitor line-up
    • Price and market monitoring with GfK data; competitive analysis by segment
    • Data-driven tooling with Salesforce, Python and AI to automate reporting and budget work

  2. Head of Product Marketing Consumer Electronics (interim)

    Dec 2016 – Mar 2018
    All CE business units · Eschborn

    Interim lead of product marketing for home entertainment, home appliances, mobile and IT: HQ communication, strategic alignment, budgets, campaigns and social media — plus hiring and setting up the new marketing teams.

  3. Head of Marketing ISP / Senior Marketing Manager DACH

    Jul 2012 – 2016
    Displays, projectors, cloud monitors, medical devices · Ratingen
    • Team lead and budget owner across online, SEA/SEO, partner, retail and in-store marketing
    • Steering of agencies and an external sales force; alignment with Global and Korea HQ
    • PR and test-award marketing, influencer programmes with bloggers and YouTubers
    • Introduced BI platforms: sell-out measurement, CRM, CMS, partner portal, web analytics

  4. Channel Marketing Manager

    Mar 2010 – Jul 2012
    Monitors, commercial displays, hotel TV · Willich, Ratingen
    • Launched the reseller partner loyalty programme and the partner sales database / CRM
    • Hired and led the SMB partner sales team; coop marketing with distributors and resellers
Earlier career
2009 – 2010
Director Sales & Marketing Central Europe · Infortrend Deutschland GmbH

Storage and RAID systems. Built the partner programme, owned marcom and PR, launched three new product lines in DACH.

2003 – 2009
Head of Channel & Product Marketing EMEA · Tandberg Data GmbH, Dortmund
Product Marketing Manager DLT → Head of Channel & Product Marketing EMEA → Global Product Marketing Manager

Launched the EMEA partner programme; worldwide pricing, margin control and competitive analysis.

1999 – 2003
Head of European Assortment Management · Maxdata Computer AG, Marl & Würselen
Product Manager Consumer Products → PM Group Leader PCs → Head of European Assortment / International PM

Built up the consumer PC and monitor business for retail; EMEA forecast, budget and personnel responsibility.

1993 – 1999
Head of Purchasing, Product Management & Marketing · Atelco Computer AG, Möhnesee
Shop Manager (Essen, Cologne, Soest, Hamburg, Hannover) → Head of Purchasing, PM & Marketing, with commercial power of attorney

Opened the Hamburg shop; budget and revenue responsibility, import and assortment.

Education

School & apprenticeship

  • 1991–1993Apprenticeship, industrial clerkHagen Batterie AG, Soest
  • 1990–1991School of commerceHubertus-Schwartz-Schule, Soest
  • 1989–1990Military serviceHolzminden
  • 1989Abitur (A-levels)Aldegrever-Gymnasium, Soest

Training

  • LGHigh Potential programme, ParisKey Men Europe training, Korea · New Manager course, Ratingen
  • LeadershipDale Carnegie management courseplus several management and presentation trainings

Skills

Languages

Germannative
Englishfluent, professional

Tools

SalesforceGfK & gfknewronAmazon Advertising AsanaExcel & PowerPointPython Claude & Claude CodeCopilotGitHub

What I actually do with them: Competences on the hub →

Strengths

Strong writer and presenter, able to teach and motivate staff and partners. Good with people, careful with numbers, and reliably in a good mood.

Personal

Married, three children. Friends and family, football, movies, the garden and dogs.

Möhnesee, October 2026